Dubai Internet City identifies IT opportunities for small firms |
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The region's first-ever white paper study on the IT sector has identified specific market opportunities for small and medium businesses (SMBs). The study was commissioned by Dubai Internet CityDubai Internet City
, the world's largest managed ICT cluster and a member of Tecom Investments.Conducted by AT Kearney, one of the world's leading management consultancies in the ICT industry across IT and telecom segments, the study analyses the immense opportunities that lie in the IT service market for SMBs in the region today, especially in the hardware and packaged software segments.
Titled "The IT Market - A Middle East Perspective: An Overview of Business Opportunities for Innovative New Companies", the study identifies key success factors for SMBs operating in the region, providing an overview of the most common entry strategies and the general entrepreneurial environment. It also explores emerging market opportunities within the GCC market including Egypt, Jordan and some areas of Africa.
Malek Al Malek, Executive Director of Dubai Internet CityDubai Internet City
and Dan Starta, a partner at AT Kearney, jointly highlighted the findings from the study at press conference in Dubai, yesterday. Al Malek said: "The industry white paper is a milestone for the Middle East region. More than just headline numbers, this report identifies specific opportunities for small and medium businesses to capture part of the valuable IT services market. "By exploring the great number of unexplored opportunities that we believe exist in this market, our business partners will be able to grow and benefit from the financial strength of the region."
Providing a number of key data findings, the study throws light on the economic outlook and market growth in the region.
It also charts dynamic market trends, while providing recommendations for market entry strategies to attract SMBs for supporting the commercial interest of multinational companies.
By Staff Writer
© Emirates Business 24/7 2008
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