Google to unveil regional plans at Gitex 2008 |
|
GoogleGoogle
will be unveiling its plans for the region at the Gitex Forum that will be held along with the Gitex Technology Week at the Dubai International Convention and Exhibition Centre from October 19 to 23.In its first-ever participation in such an event, GoogleGoogle
intends to unveil tools and advantages of its platform for business establishments.As part of one of four companies at the Dubai Internet City (DIC)Dubai Internet City (DIC)
booth, GoogleGoogle will present and discuss with the visitors and media the various exciting projects it has been working on in the Dubai and Mena region.Husni Khuffash, Country Business Development Manager for the UAE, is expected to initiate the educational process by giving a dedicated presentation about the exciting trend taking the Mena marketing world by storm - search marketing.
The GoogleGoogle
management is also looking forward to using this platform to inform and educate the local market about its new products such as GoogleGoogle Chrome - its latest search browser. Goolge's senior representative Yasmina Brihi, Regional Marketing Manager for Mena, will elaborate on the iGoogleGoogle."We are very excited to be participating in our first Gitex conference this year in partnership with Dubai Internet CityDubai Internet City
," said Khuffash. "Our participation showcases our efforts to continue engaging with our business partners and commitment to the Middle East."GoogleGoogle
has expanded into enterprise applications and Jesper Frederiksen, Head of Enterprise Emea, is going to be at the booth to answer any questions regarding enterprise applications.Since GoogleGoogle
opened its office in Dubai in 2007, this will be its first-ever emphatic presence at Gitex. The immediate objective is to "focus on improving the search experience in Arabic while building relations locally and educating businesses about the possibilities of search advertising", say its officials.In support of GoogleGoogle
's participation at the Gitex Forum, Malek Al Malek, Executive Director of Dubai Internet CityDubai Internet City, said: "GoogleGoogle is a global technology leader, offering information by the second to millions of people around the world. As a Dubai Internet CityDubai Internet City business partner, we hope to establish more meaningful partnerships with GoogleGoogle and work towards finding innovative ways to augment the region's IT industry."Summing up the objective of participating in the Gitex Forum, Brihi, said: "We've worked so hard over the past year and a half to continue to bring more and more to Arab users on the web. Everything from launching Knol in Arabic as the second language worldwide to the launch of iGoogleGoogle
, Gmail and Chrome in Arabic showcases our commitment to this important region and providing access to information.By Vigyan Arya
© Emirates Business 24/7 2008
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